Building the English-speaking world's most trusted guide to yerba mate.
Mate Gringo Nate documents one American's journey into yerba mate — learning directly from the brands, producers, artisans, and lifelong materos who know it best, and translating it for an English-speaking audience discovering mate for the first time.
I'm Nate — an American who fell, completely unexpectedly, for yerba mate in 2025. I didn't grow up with it. I came to it late, as a beginner, and that's exactly the point of view I share from.
Since then I've immersed myself in learning at the source: from yerba brands and producers, from the artisans who make gourds and bombillas, and from lifelong materos generous enough to teach me. I document the whole journey publicly so English-speaking audiences can learn right alongside me.
My goal is simple and long-term: to become the most trusted English-language resource for yerba mate.
The audience
Who you're reaching.
Per-platform analytics, trailing 28 days. Reported separately because the platforms reach different regions.
Followers by gender
Male69%
Female31%
Viewers by gender
Male83%
Female17%
Primary age groups
25–3435–44
TikTok · by followers
Argentina28.6%
United States9.4%
Paraguay9.1%
Dominican Republic5.7%
Brazil4.3%
Instagram · by followers
Syria29.5%
Argentina13.9%
United States7.0%
Brazil5.0%
United Arab Emirates4.3%
Facebook · by followers
Syria77.9%
Lebanon6.0%
Iraq4.1%
YouTube · by views
United States42.9%
Argentina3.9%
Brazil3.7%
What I offer
Ways to work together.
Sponsored content
A dedicated TikTok, Reel, or YouTube segment built around your product and integrated into the ritual — not bolted on.
Honest product review
My straight-talking review with a real verdict. Higher trust, longer shelf life, and evergreen search value.
Brand ambassadorship
An ongoing partnership with consistent presence across platforms as the brand grows with the audience.
UGC & licensing
Content created for your own channels and paid social, with usage rights.
Selected collaborations
Brands I've worked with.
Yerba Mate Lab
Martin Fierro
VP Munay
Allubi
Rio Verde
Kulty Vada
Tuma Tu Mate
Sacred Dose
White Prime
Terrava
How I partner
What I stand for.
Honesty over hype
I only feature products I'd genuinely recommend. A real verdict is worth more to your brand than a hollow rave.
Trusted where mate is from
Most of my audience is in Argentina, Paraguay and Syria — places where people grew up with mate, watching a foreigner learn it properly. The rest are English speakers meeting it for the first time. That combination is rare: I can introduce your brand to newcomers while the people who know mate best are the ones vouching for me.
Learn before you speak
I learn from producers, artisans, and materos before I represent anything. Partnerships are framed with respect for where mate comes from.
“I'd rather give you an honest verdict than a perfect rave.”
— Nate
Let's talk
Tell me about your brand.
Every inquiry reaches me personally. The more you share about your goals and timeline, the faster I can tell you exactly how I can help.
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